The site of Samsung appears to be paint and brand on top of the same wireframe.
C'mon Samsung, try harder. "Do not seek to follow in the footsteps of the wise. Seek what they sought." Matsuo Basho.
Jordan Julien from UX Magazine offers some well presented strategies for getting the most from different types of client.

Product release was akin to putting a bottled SOS message into the ocean. From the shore you can anticipate what the journey might involve and prepare the bottle & message appropriately. Then you can wait for the right tide and weather conditions for success, but without ongoing monitoring and adjustment you have no influence on whether it will reach a target.
With a simple Twitter search and something like Tweetdeck you can see the genuine and unsolicited shouts of hundreds of users in real-time. As tweets are naturally skewed towards the very positive or very negative they are naturally the most useful to act upon. These passionate comments provide a general sense of what people find good or bad as well as pinpoint feedback. Our project has used these to change direction and focus, sometimes quite dramatically. The entire resources of the project has been shifted more than once in direct response to such customer feedback. Like putting a punctured inner tube into water, it is easier to fix a problem if you can pinpoint its location and see how big the leak is.